Whether CSR Can Transfigure Demographic Dividend As A Tool for National Development

Abstract

CSR has been a neglected area and was considered as an exercise which the corporates with multinational calibre can afford as a brand building mechanism. But corporate with high illusion has been doing CSR and were contributing to the society and serving the people with an ambition to bridge the gap between the ‘have’ and ‘have not’ and ensure them a minimum benchmark level of living conditions. But today, the outlook of CSR has been changed drastically and has become the major management tool which decide the organizations growth, profitability and even its existence. On the other side, Government is giving high priority to CSR and made it mandatory in India.India is at a tipping point, both in terms of economic growth and in the human development of its more than one billion citizens.In order to ensure national development and growth in the economy, the major job will be to find solution for the major economic issues in India, like poor per capita income, massive dependence of population on agriculture, heavy population pressure, the existence of unemployment and underemployment, slow enhancement in rate of capital formation, disparity in wealth distribution, deprived quality of human capital & low level of technology.