Abstract
Social-media platforms have become increasingly popular and important in daily life, and their use may affect students' learning satisfaction. The aim of this study was to determine whether social media enhance or detract from students' learning satisfaction by analysing the relationships between learners' social media usage behaviour, purpose in using social media, collaborative learning, and learning satisfaction. The research question was as follows: do social media enhance students' learning satisfaction? A questionnaire survey was administered to 204 university students. Social media usage behaviour (β = .128, p < .05) and academic purpose (β = .667, p < .001) were found to be directly, significantly, and positively related to collaborative learning (β = .763, p < .001), which in turn had a significant and direct positive effect on students' learning satisfaction (R2 = .582). The roles of social-media behaviour, purpose in using social media, and collaborative learning towards satisfaction were discussed.
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