Abstract
There has been much debate and discussion in the academic literature about the definition of tourism, and the different types of tourists and tourism. Researchers, however, have been less comprehensive in their consideration of how their informants conceptualize tourism. This article reports the findings of cross-cultural psychological research undertaken in the Cook Islands. It is argued that differences in the ways that hosts and guests conceptualize tourism in the Cook Islands are related to the sociocultural and psychological impacts of this industry in that country. This is discussed with particular reference to its effects on two important aspects of Cook Islands culture, aroa and mana.
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