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Abstract
This study provides insight on how the firm-created communication and consumer-generated communication messages through blog does, influence the perception of consumers and is a source of lifelong learning. This research also assesses the difference in perception of male and female based on their interaction with blogs. This research also investigates whether there is a notable impact of age factor on the consumer perception and how does information available through blog influences their perception formation. An online survey of one hyndred eighty one respondents from Pakistan analyzed statistically. Results suggested that firm created communication material on the blog, user-generated blog communication material, blog credibility, and trending brands on blogs are some of the factors related to blog marketing that influences the consumer perception about the brands. No significant relationship found between blog rating and complete product information availability on consumer perception whereas Blog credibility and trending brands on blogs positively affects the consumer perception about brands.
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