Abstract
This study expands the exploration of a consumer behavior concept that has received considerable attention recently: the fear of missing out (FoMO). Several variables were analyzed in terms of their potential influence on FoMO: social media usage, self-concept, social identity, smartphone usage, innovativeness, and gender. The study builds upon the premise that the construct has two distinct components: a personal dimension and a social dimension. The importance of these results is discussed in terms of advancing FoMO theory as well as assisting practitioners in directing their promotional efforts.
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