Year-end Sale % OFF 
Abstract
The Hospitality Center is one of the business incubators managed by the Faculty of Tourism and Hospitality of the UNP. Currently, the Hospitality Center provides lodging services and will be equipped with other supporting facilities. Consumers who become the market share of this accommodation are University guests, trainees, students and employees, especially those in Padang State University. As one of the business incubators since UNP changed its status to a Public Service Agency, this unit is expected to be one of the pioneers of income generating which can contribute significantly to the income of the UNP. To increase Occupancy and maximize revenue and Hospitality Center, it is necessary to study the servicescape that is needed (Importance) by guests and how the performance (performance) of the servicescape itself has been provided by the manager. This study seeks to assess the level of importance and performance of each item from servicescapes consisting of ambient conditions, spatial layout and functionality, sign, symbol, and artifacts. The purpose of this study is; to determine the level of importance and performance of servicescapes, so that it can facilitate the assessment and help take action on servicescapes that have been analyzed and grouped into importance performance analysis, it can assess the condition of existing servicescapes and can make priority scales future improvements. The research method used in this study was descriptive method with a quantitative approach by distributing questionnaires to 80 guests who had or were staying at the Hospitality Center, Padang State University. The results of the research trials show that there were no declarations from the instruments prepared. The results of the study show that all the attributes of servicescapes belong to the B quadrant (Maintain Achievement), where the level of importance of servicescapes required by guests, has been met by the manager.
Highlights
1.1 BACKGROUNDThe existence of accommodation such as hotels, motels, guest houses, resorts and restaurants or restaurants is very important in order to increase the number of tourist visits to tourist destinations
Market competition in the hotel industry has led to product differentiation and market segmentation which has resulted in the style and type of hotels continuing to develop, one of them is a hotel with the Edotel concept located in Padang State University, with the name Hospitality Center
In accordance with the research problems and expert opinions above, this study aims to provide an overview, view, and express how the level of guest satisfaction about servicescape at the Hospitality Center, UNP
Summary
1.1 BACKGROUNDThe existence of accommodation such as hotels, motels, guest houses, resorts and restaurants or restaurants is very important in order to increase the number of tourist visits to tourist destinations. Market competition in the hotel industry has led to product differentiation and market segmentation which has resulted in the style and type of hotels continuing to develop, one of them is a hotel with the Edotel concept located in Padang State University, with the name Hospitality Center. Along with these developments, since UNP became a public service body, opportunities in the food and beverage business have become one of the business incubators that are expected to be the biggest contributor to university income. In the end it has an impact on guest disappointment, and financially can have an impact on the revenue of the UNP Hospitality Center
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
