What Our Enemies Think of the Value of Foreign Languages in the "Air Age"

Abstract

What contribution can a knowledge of foreign languages make to the struggle for air power? In considering the areas in which modern languages are of significance for aeronautics, the first that comes to mind is that of air travel. Through hard work under the most unfavorable conditions, Germany built up its world air service after the war. An increasing number of foreigners availed themselves of German lines. In securing this clientele an important role was played by the publicity service. All types of travel literature from the simple folder to striking posters and profusely illustrated brochures were issued in foreign languages to assure the public of the safety, comfort, and reliability of the German airlines. Not only was attention given to the securing of a clientele but also to the building up of a feeling of confidence. In attractive format information was supplied regarding the construction and equipment of the planes, recommended trips, and the flight upon which the passenger was embarking. In preparing the advertising matter in foreign languages, the German material was not simply translated verbatim. It should be extremely interesting for every student of foreign languages to examine the folders and to note how every effort has been made to express the thought gracefully and with psychological accuracy. In fact, this air literature may serve as eminently practical illustrative material in the foreign-language classroom. The folders appear in English, French, Italian, Spanish, and Portuguese. A comprehensive survey of the entire air service, useful for air officials and travel agents as well as the general public, is the Reich air guide issued in German, English, and French.