WHAT MOTIVATES STUDENTS TO PURSUE ENTREPRENEURIAL ENDEAVOURS? THE PREDICTING ROLES OF ENTREPRENEURIAL PASSION AND ENTREPRENEURIAL EDUCATION

Abstract

Entrepreneurship plays a crucial role in the economy of any nation, including Indonesia. Recognizing the demographic advantage, the government has emphasized youth entrepreneurship. Therefore, this study aims to examine how entrepreneurial passion and entrepreneurship education influence students’ entrepreneurial intentions. The study employed purposive sampling and collected data from 232 active students in Indonesia. Data analysis was performed using Partial Least Squares (Smart PLS). The results indicate that entrepreneurial passion directly impacts entrepreneurial intention, whereas the effect of entrepreneurship education is not significant. Additionally, the study confirms the role of entrepreneurship education in fostering entrepreneurial passion. Both entrepreneurial passion and entrepreneurship education influence attitude, subjective norms, and perceived behavioral control. However, only attitude and perceived behavioral control positively affect entrepreneurial intention, while subjective norms show no significant effect. Perceived behavioral control fully mediates the relationship between entrepreneurial passion, entrepreneurship education, and entrepreneurial intention, as indicated by the mediation analysis. Notably, attitude influences the relationship, while subjective norms do not. Policymakers can leverage on these findings to develop entrepreneurial curricula aimed at enhancing entrepreneurial intention among students.