Abstract
ABSTRACT The purpose of this study was to develop a restaurant authenticity scale (RAS), containing multiple restaurant attributes and authenticity conceptualizations. A four-step approach was used to develop this scale. Ultimately, the RAS contained 20 items and three dimensions: authenticity of ambiance, authenticity of cuisine, and authenticity of people. Findings from the current study show that the authenticity of cuisine dimension explained the greatest amount of variance of restaurant authenticity. With regard to theory, the current study has determined which items, authenticity conceptualizations, and dimensions should be included in the RAS. The current study offers guidance to restaurant practitioners by calling attention to key restaurant attributes which are critical to guests’ perceptions of restaurant authenticity.
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