Abstract
ABSTRACT Apparel exports play a vital role in the economy of Bangladesh. The apparel industry contributes to country’s GDP, generates employment, reduces poverty, and is the most important sector for Bangladesh’s socio-economic development. However, little research is available on the individual firm resources of the Bangladesh apparel sector. The purpose of this paper is to explore the unique resources claimed by the Bangladeshi apparel exporting firms and identify the key resources that assist in achieving competitive advantage. A web-based content analysis of texts available on ‘About Us' or related sections of the Bangladeshi apparel export firms was analysed. The results of content analysis revealed several unique key resources claimed by the apparel exporting firms of Bangladesh. Examining these firm resources will allow sourcing personnel, foreign buyers, owners and government policymakers to better understand the Bangladesh’s apparel export industry.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Fashion Design, Technology and Education
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
