Abstract

Bangladesh's apparel exports trade is mostly dominated by the apparel industry. The apparel industry has significantly contributed towards Bangladesh's social and economical development. Many experts also projected that Bangladesh has the capacity to become the next China. However only a little research available on the individual apparel firms of Bangladesh. So, in this study we aimed to explore the unique firm resources claimed by the Bangladeshi apparel firms. A web-based content analysis was performed for this study. The findings of content analysis revealed several unique key firm resources claimed by the Bangladeshi apparel firms. The findings of this study will help the foreign buyers, sourcing personnel, owners and management of Bangladeshi apparel firms to better understand the country's resources. 

Highlights

  • The government of Bangladesh facilitated the growth of apparel exports through setting up the Trading Corporation of Bangladesh to assist the apparel export companies by knowledge sharing (Yunus & Yamagata, 2012)

  • Previous research on Chinese textile and apparel firms revealed that good relationships, customer satisfaction, reputation, location, financial resources, awards, and industry certificates are key resources for their competitive advantages (Chang & HaBrookshire, 2011)

  • Previous research on Indian apparel export firms revealed that quality, 2020 Proceedings experience, infrastructure, location, skillful workforce, and timely delivery are key resources for their competitive advantages (Das & Ha-Brookshire, 2013)

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Summary

Introduction

The government of Bangladesh facilitated the growth of apparel exports through setting up the Trading Corporation of Bangladesh to assist the apparel export companies by knowledge sharing (Yunus & Yamagata, 2012). Firm resources, such as financial, physical, human, organizational knowledge and learning, and general organizational, are key for firms’ competitive advantages in an export setting (Enz, 2008).

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