Abstract
ABSTRACT Megamalls affect their surrounding areas while meeting the needs of citizens, but the amount of these effects can vary in different areas of the city according to the contextual characteristics; In this research, the type and extent of the spatial effects of four megamalls in Tabriz on the surrounding areas have been investigated. The main question of this study is ‘How do the megamalls built in Tabriz affect their vicinities?’ In order to analyze the spatial data related to the spatial value of the city, Moran and Kriging analyses have been used. Next, with the help of a treated-control, linear trend line analysis and difference-in-difference techniques, the data related to the surrounding area of each of the megamalls were analyzed. The results show that the impact of megamalls on the surrounding areas is greater in valuable urban areas.
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