What Fosters Favorable Attitudes Toward Using Travel Mobile Applications?

Abstract

This study examined the effect of image and personal innovativeness on perceived enjoyment and perceived usefulness in shaping attitudes toward using travel mobile applications, and assessed the effect of users’ years of experience with general mobile applications on the proposed research model. The target population is travelers in the United States who had experience in using travel mobile applications and whose e-mail addresses can be accessed from the purchased database available at a university located in the south central United States. Data were collected through an online survey using a self-administered questionnaire. A total of 202 responses were used for data analysis. The results of the findings suggest that image and personal innovativeness positively influence perceived enjoyment as well as perceived usefulness. Theoretical and practical implications are further discussed.