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Abstract
This study investigated the evolution of specific cell phone feature preferences among high school, undergraduate and graduate college students in Finland. Following the relevant literature review, the paper analyzed the responses of 118 high school, 268 undergraduate and 84 graduate students from educational institutions located in the metropolitan area of Tampere, Finland. The results indicate that the students in Finland appreciate the specific feature “clock”, “phone”, “high battery life”, “alarm”, and “calendar” as very important, and the specific features “TV connectivity”, “joystick”, “live TV”, “Twitter”, and “small screen size” as unimportant features. There were also significant differences in the specific feature preferences between the students between high school, undergraduate and graduate students. In addition there were differences in the way the respondents conceptualize the specific feature preferences of the cell phone. The paper concludes with a discussion regarding the academic and managerial implications.
Published Version
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