Cell phone behaviour of young consumers in Finland

Abstract

This study investigates cell phone behaviour among high school, undergraduate and graduate college students in Finland. Following the literature review, the paper analyses the responses of 118 high schools, 268 undergraduate and 84 graduate students from educational institutions located in the metropolitan area of Tampere, Finland. The study found significant differences in cell phone behaviour between the high school, undergraduate and graduate students. Differences were also seen in the way the students at different educational levels conceptualise cell phone behaviour. The study shows that there are age-related stages of behaviour. The paper concludes with a discussion of the academic and managerial implications.