Abstract
ABSTRACT This study examines how economic and environmental concerns, along with online food shopping habits, influence consumer efforts to reduce household food waste, directly and through food-related lifestyles. Using SEM analysis on data from a survey of 1000 Italian respondents aged 18–70, our findings highlight that economic concern positively impacts waste avoidance efforts, while environmental concern does so indirectly via frugal shopping and greater use of food information. However, online shopping seems to lower commitment to waste avoidance, by fostering impulsive buying. Our study offers a comprehensive model integrating psychological factors, social practices, and lifestyles, especially relevant in disruptive scenarios.
Published Version
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