Well-Designed Food Governance as Psychological Mechanism of Consumer Perceptions in the Context of Tourism Poverty Alleviation.

Guo-Qing Huang,Kuen-Lin Lin

doi:10.3389/fpsyg.2020.590816

Guo-Qing Huang, Kuen-Lin Lin

Open Access

https://doi.org/10.3389/fpsyg.2020.590816

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Abstract

Poverty is a challenge leading to food insecurity in people's minds. This article discusses food governance as a psychological mechanism to facilitate the sense of wellness in people's minds in the context of tourism poverty alleviation. Mainly, we argue that, when a government is implementing tourism poverty alleviation, not only are economic efforts, but also positive psychological feelings are required. We, thus, argue that sound food governance may increase the sense of wellness in the minds of people as food consumers by increasing food safety and security. This perspective paper contributes by explicating the influences of macrolevel governance design of safer and more secure food systems on people's psychological wellness, especially against the background of tourism poverty alleviation in developing countries.

Highlights

Poverty is a critical challenge that leads to food unsafety and insecurity in both developing and the least developed nations
Less is said about how a better “food” governance at enterprise/industry/national levels is a remedy for tourism poverty alleviation through psychological mechanisms that alter consumer perceptions and behaviors
The social co-governance model based on stakeholder positive psychological capital is an approach suitable for analyzing food security and tourism poverty alleviation drawing on lessons from China (Wu et al, 2020)

Summary

INTRODUCTION

Poverty is a critical challenge that leads to food unsafety and insecurity in both developing and the least developed nations. Consumer psychology and behaviors should be incorporated as a central issue to solve problems of poverty and food insecurity through enhanced food governance [for details, see Wu et al (2018), Chen and Wu (2019)] Despite their existence, less is said about how a better “food” governance at enterprise/industry/national levels is a remedy for tourism poverty alleviation through psychological mechanisms that alter consumer perceptions and behaviors. Less is said about how a better “food” governance at enterprise/industry/national levels is a remedy for tourism poverty alleviation through psychological mechanisms that alter consumer perceptions and behaviors For this reason, this is a conceptual paper that addresses the relationships of the chain of food governance at. The study’s aim and angle is 2-fold: (a) to delineate and investigate the interplay between industry, enterprise, and the national food governance framework and (b) to delineate and investigate the impact of the interplay between industry, enterprise, and the national food governance framework on consumers’ perception and, consumer behavior

LITERATURE REVIEW

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CONCLUSION