Abstract

The COVID-19 pandemic has brought hunger to millions of people around the world. Social distancing measures coupled with national lockdowns have reduced work opportunities and the overall household incomes. Moreover, the disruption in agricultural production and supply routes is expected to continue into 2021, which may leave millions without access to food. Coincidentally, those who suffer the most are poor people. As such, food security and tourism poverty alleviation are interlinked when discussing social problems and development. While the corporate interest in tourism poverty alleviation is as old as the industrial revolution, little research has been conducted to show how social innovation can be leveraged to reinforce food security and alleviate poverty. Thus, this case study examines the food industry in rural China to establish how it conducts social innovation in food production and distribution to facilitate social development and mitigate poverty.

Highlights

  • Rural China was selected for the study because, while poverty in the country has dropped immensely over the past decade, it remains a major problem in the countryside

  • Topographical conditions create unique challenges in the development and maintenance of transportation facilities. These and other problems have a significant negative impact on the overall food insecurity in rural China, a situation that is expected to continue unless major social innovations are made

  • While the conventional markets may remain the primary source of fresh food for most Chinese people, social innovation led by supermarkets is helping in changing consumer perceptions on frozen foods

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Summary

INTRODUCTION

Rural China was selected for the study because, while poverty in the country has dropped immensely over the past decade, it remains a major problem in the countryside. The social innovations discussed in this case study encompass the novel practices that focus on meeting a community’s social needs in a better way than the existing solutions Today, these innovations are necessary for mitigating the looming global food crisis that may arise due to COVID-19. The case study is significant because it shows how the food industry can utilize innovations to reinforce the current food production and distribution systems while facilitating social development and reducing poverty Global risk such as the COVID-19 pandemic discussed in this article is associated with social innovation for tourism poverty alleviation significantly. Topographical conditions create unique challenges in the development and maintenance of transportation facilities These and other problems have a significant negative impact on the overall food insecurity in rural China, a situation that is expected to continue unless major social innovations are made

ANALYSIS OF THE PROBLEM
SOCIAL INNOVATION IN FOOD PRODUCTIONS AND DISTRIBUTIONS
Artificial Intelligence and Blockchains
Findings
Social Innovation by Optimizing Waste Prevention Strategies
Full Text
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