Abstract
Public art created in the cause of place-marketing has become a common component of urban regeneration. Focusing on the ‘Welcome to the North’ (WTTN) public art programme, this article examines public art’s contribution to place marketing at a pan-regional level. Funded under the UK government’s £100 million ‘Northern Way’ economic growth programme, between 2007 and 2010, WTTN commissioned six ‘iconic’ artworks across the north of England. Rather than comprising a cohesive visual imaginary, these artworks, and the process of their commissioning, are better understood as outcomes of a temporary alliance between divergent artistic and geopolitical ambitions – a Northern way of doing things perhaps?
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