Weighted social networks for a large scale artificial society

Abstract

The method of artificial society has provided a powerful way to study and explain how individual behaviors at micro level give rise to the emergence of global social phenomenon. It also creates the need for an appropriate representation of social structure which usually has a significant influence on human behaviors. It has been widely acknowledged that social networks are the main paradigm to describe social structure and reflect social relationships within a population. To generate social networks for a population of interest, considering physical distance and social distance among people, we propose a generation model of social networks for a large-scale artificial society based on human choice behavior theory under the principle of random utility maximization. As a premise, we first build an artificial society through constructing a synthetic population with a series of attributes in line with the statistical (census) data for Beijing. Then the generation model is applied to assign social relationships to each individual in the synthetic population. Compared with previous empirical findings, the results show that our model can reproduce the general characteristics of social networks, such as high clustering coefficient, significant community structure and small-world property. Our model can also be extended to a larger social micro-simulation as an input initial. It will facilitate to research and predict some social phenomenon or issues, for example, epidemic transition and rumor spreading.