Abstract
This is an investigation into website analytics and the traffic source effect on goal conversions.The primary objective is to measure its web page analytics and improve its commercial marketing strategy.Crucial benchmarks of website efficacy for improved business optimization were created.Interesting results emerged.Though Google was by far the best traffic source, it did not achieve the highest comparative goal conversion rate.While Facebook had a lower conversion rate, they attracted the highest traffic flow for returning visitors.Hotfrog.com.au results showed a 100% conversion rate with all of the users who visited the website via the online directory being successfully converted into goals.Results provided productive information for future website marketing strategy.
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