Abstract

This study analyses the results of Bunin Yelets State University (BYSU) in the Webometrics Ranking of World Universities. The university is among three leading educational institutions in the Lipetsk region but ranks number 3. So, taking into account these results, the research question can be formulated as follows: what can BYSU do to improve positions in Webometrics ranking both on regional and national levels? Many institutions of higher education in different countries acknowledge the important role that various world rankings play nowadays. Webometrics ranking is studied in this work as it ranks not only top universities but also gives a chance to regional and local institutions to present themselves to the world. It analyses more than 30 000 higher educational institutions from different countries. In this work we give recommendations on what can be exactly done in each of key indicator (Visibility, Transparency and Excellence) to rank higher. The results of the study are significant not only for Bunin Yelets State University but also for any regional institution as if implemented, they will help to improve ranking positions and this way the university will become more attractive to potential entrants. As this ranking is carried out twice a year and it is very dynamic, it is necessary to monitor the results on a regular basis and adjust taken steps.

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