Web site quality evaluation in Higher Education Institutions

Abstract

There are increasing concerns about the degree of quality delivered on the Web. Considering the competitive environment where Higher Education Institutions (HEI) are inserted, they should, as other organizations do, use their Web sites as a marketing tool. To measure Web site quality we used Aladwani's and Palvia's instrument [2], which evaluates quality from the user's perspective. The main conclusion of our study relates to the fact that HEI aren’t committed to using the Web site as an effective marketing tool and, therefore, much work still needs to be done.Academics are fundamental concerning Web marketing in HEI, since they may contribute to enlarge the knowledge in this area and alert HEI to the role that Web site quality may play in today's extremely turbulent and competitive environment.