Abstract
Online retailers have used a succession of technologies to showcase their products and services on the Web. That experience gives them a greater insight into what it is that the latest technology, Web services, can offer them. This article gives a brief survey of the evolution of evolving e-commerce technologies, explaining what each offered and could not offer to retailers. It then describes how Amazon's investment in its e-commerce services (ECS) gives Amazon partners access to common online retailing functionalities. These researchers also present the partner integration framework they developed to help retailers define what services they need in an online retail system.
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