The Research on Network Data Security Factors Influencing Online Retail, E-commerce and Future Virtual Shopping Malls

Abstract

ABSTRACT- Using Computer Network Technology for Online Retail and E-commerce has changed economically and technologically. With the development of network technology, data security, e-banking, electronic commerce and e-marketing had been formed and developed gradually. The number of Internet users has started to increase in all around world. More users are on the network for online shopping now than ever before. And Network and data storage security is always the high priority. Nature of online transaction is always a concern due to result from insecurity, hackers, unsecured network transaction as well as trust. Online shopping and Future Virtual Real 3D simulated shopping malls could become a predominant source of shopping method, if the barriers associated with hacking personal information, protecting credit cards transactions, insecurity in networking, trust and customer’s protection are tackled. The aim of this research is to study the Network Data Security factors influencing users buying intention through Internet shopping and virtual stores in all around the world. Compatibility, usefulness, ease of use, network and data security has been found to be important predictors toward attitude in on-line retail shopping, E-commerce business and for future network enabled virtual shopping malls.