Abstract
Web indexing or web marketing is the concept of two decades back in the fields of service operations, communications, academics, and research. It is also increasing importance in the LIS field comparing to the traditional marketing concepts as the library services are not confined within the four walls. Users access information breaking geographical restrictions from the information technology-based automated and digitized library. Indexing and the web indexing play important roles in the information management and retrieval process. It helps in making process of the documents more accessible and transparent. The importance of web indexing is increasing because of the gather of information. Considering greater importance to this topic, web marketing and its applicability in managing and disseminating digital information, this study has been undertaken for proper establishment. Â
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