Abstract

This study examines political communication of the extreme right on social media in Central and Eastern Europe. It presents the case of the political party, Kotleba–People’s Party Our Slovakia (ĽSNS) on Facebook between 2013 and 2015. It investigates the party’s visibility and content of communication and the characteristics of active Facebook supporters in the context of political and discursive opportunity structures. The party utilized the politics of “Othering” through dissemination of populist and nativist frames, while using the platform for self-organization. Their discourse was spread through networks of active fans connected to pages disseminating anti-elite, nationalistic and “alternative” content.

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