Ways of development of hotel and restaurant business in the period of post-war reconstruction of Ukraine

Abstract

The purpose of the article is to determine the ways of development of hotel and restaurant business in the period of post-war reconstruction of Ukraine. The research methodology is based on the use of general scientific and specific methods, in particular: analysis and synthesis, induction and deduction, modeling, systematization and generalization.The scientific novelty of the obtained results lies in the substantiation and proposals for the creation of smart cities within hotel and restaurant complexes. Conclusions. The article establishes that the hotel and restaurant business suffers significant losses during the war. It is proved that in the post-war period it is necessary to develop development strategies that will counteract internal and external risks. The main strategies for the development of the hotel and restaurant business in the postwar period are systematized. In particular, two groups of development strategies have been identified: the strategy of maintaining a positive image in the market and the strategy of overcoming the negative post-war consequences. There are 10 signs on the basis of which it is possible to assert the existence of smart cities within the hotel and restaurant business. The strategy for the development of the hotel and restaurant business should be formed taking into account current development trends. To do this, it is necessary to develop approaches that would reduce the level of risk caused by the emergence of negative customer expectations. To do this, a marketing and sales strategy must be used. The main role will be played by corporate culture, which will be the core of future strategic changes. Important for implementation is the innovation strategy, the implementation of which should take place through the creation of smart cities within the hotel and restaurant complex. This approach minimizes contact with the external environment and promotes a positive impression of the quality of services. Key words: hotel and restaurant business, strategies of hotel and restaurant business development, business risks, hotel and restaurant complexes, smart city.