Abstract
In 1978 Madame Tussauds (part of Pearson plc) acquired Warwick Castle, Warwick, UK, as a successful going concern. A judicious programme of continuing investment in the form of restoration, improvement and maintenance combined with product development and efficient marketing has resulted in Warwick Castle maintaining a high position among paid historical attractions in the UK. Management will continue to exploit new opprtunities aiming to increase the record 1988 attendance of 648 500 to a target of 750 000 in 1992.
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