Abstract
Waruga grave stone coffin is a cultural heritage of Minahasa that have been designated as a cultural attraction. The purpose of this study was to describe the internal and external factors that influence the development of the Waruga Cultural Heritage as a tourist attraction, as well as formulate the development strategy for the tourist attraction of Waruga Cultural Heritage in realizing the sustainable tourism. This study used qualitative descriptive analysis using the collecting data techniques through observation, in-depth interview, documentation, and literature study. Informants were determined by purposive sampling and the acquired data were analyzed using SWOT analysis. The results of this study indicated that in order to maximize the development of the tourist attraction as well as realizing sustainable tourism to the Waruga Cultural Heritage, it is necessary to develop the strategies and programs such as empowerment of local communities, develop the facilities and infrastructure of the tourist attraction, improve the safety and convenience for tourists, protection against the cultural heritage, as well as develop the institutional and human resources.
Highlights
Abstrak Peti batu kuburan waruga merupakan warisan budaya dari Suku Minahasa yang telah ditetapkan sebagai Cagar Budaya sekaligus daya tarik wisata budaya.Tujuan dari penelitian ini adalah untuk menjelaskan faktor internal dan eksternal yang mempengaruhi pengembangan Cagar Budaya Waruga sebagai daya tarik wisata, serta merumuskan strategi pengembangan daya tarik wisata Cagar Budaya Waruga dalam mewujudkan pariwisata berkelanjutan
The results of this study indicated that in order to maximize the development of the tourist attraction as well as realizing sustainable tourism to the Waruga Cultural Heritage, it is necessary to develop the strategies and programs such as empowerment of local communities, develop the facilities and infrastructure of the tourist attraction, improve the safety and convenience for tourists, protection against the cultural heritage, as well as develop the institutional and human resources
(4) Strategi pengembangan kelembagaan dan SDM (sumber daya manusia) di bidang pariwisata, dengan menghasilkan program yaitu; peningkatan SDM di bidang pariwisata, mempersiapkan generasi-generasi muda Desa Sawangan untuk terjun ke industri pariwisata, penyuluhan kepada masyarakat lokal tentang sadar wisata, pembentukan kelembagaan pariwisata di daya tarik wisata Cagar Budaya Waruga
Summary
Abstrak Peti batu kuburan waruga merupakan warisan budaya dari Suku Minahasa yang telah ditetapkan sebagai Cagar Budaya sekaligus daya tarik wisata budaya.Tujuan dari penelitian ini adalah untuk menjelaskan faktor internal dan eksternal yang mempengaruhi pengembangan Cagar Budaya Waruga sebagai daya tarik wisata, serta merumuskan strategi pengembangan daya tarik wisata Cagar Budaya Waruga dalam mewujudkan pariwisata berkelanjutan. Berbagai upaya telah dilakukan pemerintah dalam pengembangan Cagar Budaya Waruga, di antaranya dengan melakukan sosialisasi kepada masyarakat dalam menjaga dan memelihara waruga sebagai warisan budaya, promosi kepariwisataan untuk meningkatkan kunjungan wisatawan, serta pembangunan dan perbaikan sarana dan prasarana penunjang pariwisata yang sementara dikembangkan di Kabupaten Minahasa Utara.
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