Abstract

There is a rich terminology related to war, including the field of ammunition, battle strategies or communicative approaches. Visuals play a decisive role as they convey a greater persuasive force than the words frequently used in various communication channels. Words transcend linguistic boundaries and the clear or subliminal messages conveyed by the oral or written texts inevitably influence the ordinary reader who otherwise does not have a rich culture of the way a war is waged. The present work aims to highlight the semantic richness of war terminology and its psychological load. The study includes a series of eloquent examples from the online press, based on a rigorous selection of publications.

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