Abstract
The paper explores attitudes of the Czech population towards sport. It deals with three main areas of people’s interest expression in sport. They are active sport participation, attending sport matches and watching sports on television. The purpose of the research is to determine the attitudes of the Czech population towards sport, including the assessment of differences by gender and age. The second objective is to identify the most popular kinds of sport in the Czech Republic in all three areas of interest, i. e., the active participation, attending sport matches and watching sport broadcasts. The paper also deals with the comparison of the various kinds of sport in terms of the relative dominance of active or passive interest in sport. Different groups of related sports are identified. Analyses are based on the data of the research project Market & Media & Lifestyle – TGI, which was provided for the purpose of this research by Median agency. Research is carried out on a representative random sample of the Czech population aged 12–79 years. The sample size is over 15 thousand respondents.
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