Voting, clientelism, and identity: experimental evidence from Montenegro

Abstract

ABSTRACT The study analyses ethnic voter-candidate linkages and the electoral consequences of such linkages in an ethnically divided Montenegrin society. I argue that vote choice in Montenegro is a function of the dominance of the identity cleavage between the two largest, dominant ethnicities: Montenegrins and Serbs. I conducted a two-stage experiment on a sample of 240 students where, in the first stage, the respondents were given cues as to a candidate’s ethnicity. The results suggest both a co-identity linkage and a positive effect of ethnic information shortcuts on voters’ choices among Montenegrin respondents. For Serbs, ethnic cues failed as a substantive information shortcut in producing electoral advantage. However, additional analysis of the observational data from CSES 2016 provided more evidence to support the identity linkage hypothesis. In an additional experimental stage, respondents were introduced to vote-buying information about the same candidate, under the assumption that the defection rate would be lower for the co-identity candidate. Here, the defection rates remain stable regardless of the co-identity attachment. The overall results suggest that with additional ethnic political parties present, defection as a consequence of illicit behaviour will not translate into a significant transfer of power between ethnic groups.