Abstract
ABSTRACT This article explores the dynamics of ideological party competition within the context of the 2023 Turkish elections. Focusing on the role and appeal of ideology, it provides insights into the changing landscape of ideological competition during this pivotal electoral period. The study examines whether ideology operates as a guiding principle for Turkish voters grappling with intricate economic and social issues. Despite acknowledging that economic concerns may not singularly determine ideological positions, the paper highlights the enduring significance of ideology in shaping perceptions. The transformative nature of the 2023 elections, marked by the emergence of new parties and electoral alliances, further underscores the relevance of ideology. Additionally, the article assesses the appeal of ideological competition by investigating voters who cannot position parties or themselves on the ideology scale. This analysis reveals that factors such as media consumption, education, gender, and political efficacy significantly influence the ideological appeal in the 2023 elections.
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