Abstract
AbstractAlthoughvosis common in speech in Medellín, it is considered non-prestigious for writing (Agudelo Montoya et al. 2016). Nonetheless,vosis an important marker of local identity (Jang 2013) that increasingly appears in writing (Weyers 2016a). Its presence suggests a potential upward shift in its prestige. For that to happen, favorable attitudes toward its use in writing are called for. Here we examine the linguistic attitudes of 222medellinensestowardvos,tú, and their corresponding verb forms in advertising. We find that (1) all speakers prefervos; (2) they favor the pronounvosover its corresponding verb forms; (3) younger speakers prefervosover their older counterparts; and (4) men prefervoseoverb forms while women prefertuteoforms. Given the overall positive attitudes towardvos, it is possible that its prestige will increase.
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