VOLCANO TOURISM: HOW DO DESTINATION AWARENESS AND CREDIBILITY DEVELOP VISIT INTENTION FOR MOUNT BROMO IN INDONESIA

Abstract

This study investigates the impact of destination awareness, credibility, reputation, and association on visit intention. The study was conducted at Mount Bromo, in Indonesia’s East Java Province, which has become a popular destination for domestic and international tourists. The study involved 227 participants selected through the convenience sampling method, and the collected data were analysed using exploratory and confirmatory factor analysis and structural equation models. The study found that destination awareness and credibility significantly influenced destination reputation and association, which, in turn, had a significant impact on visiting intentions. These research findings are essential in advancing volcano tourism studies and provide a deeper understanding of the factors influencing tourist intention to visit such destinations. The implications of these research findings can guide tourism industry practitioners and decision -makers in developing more effective marketing strategies, and this study contributes significantly to volcano tourism literature.