Abstract
1. Voices and Echoes in the Public Interest Marketplace: The Development of the Public Interest Sector2. From Social Movement to Public Interest Organizations: The Organizational Transformation of Environmentalism in the United States3. Growing Pains: Leadership Challenges in Contemporary Environmental Organizations4. Membership Recruitment and Retention: Direct Mail, Telemarketing, and Canvassing5. It's Not Easy Being Green: Leadership Incentives and Membership Motivations6. The Heart of the Matter: Leadership-Membership Connections7. Organizational Leadership and Grassroots Empowerment: Reinvigorating Public Interest Representation in the United StatesAppendix A. Public Interest OrganizationsAppendix B. Operationalization of Variables, chapter 5Appendix C. Validity and Reliability, chapter 5Appendix D. Specific and General Policy Issues Presented in 1977--1978 CommunicationsAppendix E. Operationalization of Variables, chapter 6
Published Version
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