Voice of the Indigenous Community Nudging Development: Case of Asur Community Radio

Abstract

ABSTRACT This research explores the significance of local radio in preserving and assisting indigenous communities and languages in the tribal region of Jharkhand, India. The study highlights the involvement and engagements of “Asur Radio,” a community radio in the interest of the tribal community named – Asur. This study further explores how a community radio started by a primitive vulnerable tribe has kept the community together. The study employs a qualitative research technique using in-depth interviews and focus-group discussions with people closely connected to Asur Radio, including the Asur community. The findings through focus group discussions and in-depth exploration revealed that this newly launched community radio has a deep impression on community engagement and participation among the tribes benefitting the community and making the community radio more viable and justifiable.