Abstract
The aimof the article is to clarify features ofsymbolic comparative resources used in the Ukrainian media to represent conflict and counter propaganda, and to consider how these contribute to decision-making. Historical parallels and intercultural analogies are considered as rhetorical means used bywriters in the Ukrainian mediain analyzing the challenges posed by the Russian-Ukrainian military conflict.Research methods and techniques: critical discourse analysis,«problem-oriented interdisciplinary approach»,which emphasizesidentity and power as factors that contribute to the formation of meaning. The research procedureinvolves the analysis of the linguistic and actual context of tropes, comparison of interpretations, and classification of intertextual patterns.Results: different types of analogies are exploited in media texts, the differentiation of which is based on several functional criteria: eitherthe «script of war»,argumentative purpose, or sources of transposition.Conclusions.1. Analogies in media texts are seen as interpretive frameworks that explain current conflict through references to scenarios of military, political,and cultural histories in the world, including the causes of hostilities and models of negotiation. 2. In media texts dealing with interstate conflict and related geopolitical issues, the analogy is approached as a unit of argumentation and belief that influences the choice, and shapes Ukraine's position in the information war. 3. Analogies used in the process of media persuasion serve the functions of symbolic identification, promotion of values, transfer of experience, and proposing strategies. 4. Collectively, the public debate in Ukraine, which addresses the challenges of resistance, is an example of intercultural intertextuality, revealing the basic principles of conflict resolution and protection of state sovereignty.Keywords:analogies,historicalparallels,discourse,conflict,frames,rhetoric,symbol,context.
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