Parameters of the concept range«processes of social communication»as an object of study

Abstract

The purpose of the studyis to search, identify and clarify the parameters of the range of the concept of "object of study" in the study of social communication processes. To achieve this goal, the author analyzed 27 sources (scientific papers, electronic resources, brochures, official documents of organizations, bibliographic and biographical records, and historical references) of researchers, social and medical organizations located in 15 countries. Research methods and techniques. Holism (the concept of the unity of tangible and intangible, which is in constant development), methods of analysis and synthesis, abstraction and generalization, axiomatic method, quantitative and qualitative analysis was chosen as research methods. Results and discussion. For ease of analysis, five tables were compiled. According to the results of the research, the conclusions of materialist and holistic substantiation are obtained. From the standpoint of materialism, it is established that the identification ofthe object of study in the study of social communication in the analyzed sources focuses mainly on the conceptual-terminological and methodological-methodological levels of communication theory (mass communication theory, communicative studies, media studies, medieval studies), communication technologies (marketing, advertising, targetology), concepts of psycholinguistics and ethnopsycholinguistics and knowledge of classical psychology. Conclusions.From the standpoint of holism, it is clear that social communication as a product of social processes reflects the essence of the Whole and its quantum nature. Moreover, researchers and practitioners of social services, medical centers, and commercial organizations do not realize the essence of the Whole. The whole hypothetically forms the idea of researchers and practitioners of social communications (s) about the object of their interest, or research, or educational process of training future professionals, or production and advertising process, PR or HR activities.