Abstract
The paper deals with the perception and image of the town Cheb in the context of historical heritage. Since 2017, the town has been running a tour of historic trusses. The aim of the research was to determine the influence of this activity on the image of the town, or whether the historic roofs already form part of the image of the town at least for some Czech residents and citizens. So far, the image of the city has not been systematically investigated. Two surveys have been carried out, one among the city residents and one among the citizens of the Czech Republic. It was found that the city of Cheb is associated with historical heritage in the minds of the respondents. However, outside the town of Cheb the historical trusses are not yet sufficiently associated with the perception of it. The article also presents a semantic differential with citizens' perception of the town of Cheb.
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