Abstract
ABSTRACT Content creators on YouTube have started documenting their visits to the Auschwitz-Birkenau State Museum in vlog form. This social media format has enabled influencers to assume the role of popular historian, endowing their trips with a sense of moral responsibility. Critical tools should be applied not only to content analysis but also to metadata and various methods of curating visibility on the platform. Additionally, mechanisms of self-promotion and the fate of official narratives of commemoration in an era of user-generated content are of interest. Is this new cohort of popular history practitioners a welcome development in the field of commemoration?
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