Visualization Design of Cross-Cultural Identity Information

Abstract

In the context of global economic integration and cultural exchange and integration, the construction of cross-cultural identity has important practical significance. The theory of hybrid culture breaks the imprisonment of the binary opposition of either one or the other. The cultural identity is no longer static and fixed, but forms the transformation of the old and new cultural identities through constant negotiation and exchange. Cultural identity is a sense of identity from the same cultural group to their own cultural belonging, and its characteristics are expressed in the words, actions, thoughts and feelings of members of the cultural group. When people of different cultural backgrounds conduct information promotion activities, their cultural identity has an impact on the content and methods of communication. Therefore, understanding cultural identity, strengthening communication between different cultural groups, and promoting cultural communication activities are the concerns of Li cultural communication research. Intercultural identity is highly valued by the country. There are many forms of visualization of various cultural identity information. Data information is not only scientific and accurate, but also depends on how you use visualization methods when facing information fatigue caused by the big data era. It is of artistic and aesthetic value. Information visualization is through simplified visualization expressions. The complex information, re-expressing information data as an artistic means. Through the exquisite visual design, it is displayed to the audience in a more artistic form. The visual communication of information under different cultural identities is also completely different. This article discusses the design and research of culture on the visual communication of information from the perspective of cultural identity. In addition, in the process of multicultural communication, coordinate different cultural identities through experiments research on the degree of visualization of different forms of multicultural identities, and propose a design plan for smooth communication activities.