VISUALIZATION AS A NONVERBAL TOOL OF PEDAGOGICAL SEMIOSIS IN THE MODERN COMMUNICATIVE SPACE

Abstract

The statement of basic materials. In the information age, with its characteristic intensification of communication flows, a person is constantly faced with the problem of preserving and reproducing identity. Designing a new informational and network cultural reality requires a revision of the goals of education, forms, methods of their achievement, in accordance with those changes in society, which today have a pronounced anthropological character. Visualization of educational content, as one of the non-verbal means of educational communication, meets the demands of the new “digital” generation. With the help of visual non-verbals, favorable conditions are created for the harmonious development of all cognitive structures of the personality. The tools of visual non-verbal are in the research “fairway” of the science of semiotics, the object of study of which is communicative processes, the subject - signs and symbolic forms of communication implementation. In the semiotic tradition, “semiosis” is an operation during which a mutual presupposition is established between the form of expression and the form of content, as a result of which signs are produced. Pedagogical semiosis is a conscious process of labeling and decoding information, purposefully carried out by subjects of educational activity. The heterogeneity of the perception of visual images and the need to decode them stimulates the development of reflexive thinking, which neutralizes the attempts of others to manipulate consciousness and behavior, helps to realize and defend one's own interests, analyze and control one's actions, search for and find non-standard solutions in difficult life situations. Visual images evoke a sense of involvement, empathy, activate the desire for effective participation, for self-identification. The development and use of the methodological toolkit of educational semiotics as a theoretical basis for visualizing the educational process and its use in modern pedagogical semiosis is an effective factor for self-determination and self-identification of a new communicative personality in the educational space of the digital era.