Visual Thinking Boosting Spanish Higher Education Students’ Entrepreneurial Intentions

Abstract

The need to boost entrepreneurship is necessary and universities play a crucial role in this respect. For this reason, this study, based on the Entrepreneurial Event Model (EEM), with the aim of boosting Entrepreneurial Intention (EI) amongst university students, examines the moderating effect that some methodologies and learning resources such as visual thinking have on EI in a sample of 333 university students from a Spanish university. The methodology employed is partial least squares-structural equation modelling. The results show how the employment of several visual thinking learning resources such as images, videos, and popplets moderates the relationships between the antecedents of the EEM and EI. While the use of popplets moderates the relationship between PD and PD with EI, the use of images moderates the relationship between PD and EI, and the use of videos moderates the relationship between PF and EI. Therefore, the use of visual thinking resources can help to increase EI amongst university students. To do this, universities, with the support of governments and public administrations, must promote a paradigm shift towards more visual learning methodologies.