Abstract
The article investigates the problems of reflecting the worlds visual picture in modern media, the techniques of revealing multiple meanings through visual codes and corporality, the methods of affecting the audiences sense perception as exemplified by television. The author makes a comparative study of the concepts screen truth and facts of life in film and video content. The analysis of these issues allows the author to take a new look at the process of searching the expressiveness of screen culture including off-screen media content and art projects.
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