Abstract
The study aims to comprehend the potential of the visual narrative in the identification processes of the subject. The authors showed the limits and possibilities of the visual form of the narrative to form the image of 'I.' Visual narrative is designated as a modern form of discursive practice with distinctive characteristics. The scientific novelty of the research lies in a comprehensive analysis of the possibilities of visual narrative practices in identification processes that are carried out in the conditions of digital communication. The research methods were phenomenological hermeneutics and semiology. These approaches made it possible to problematize possibilities of visual narrative as a condition for identity formation and thematize it in the mode of personal eventfulness. As a result, the visual narrative has established itself as the leading form of identification practice of the subject included in the communicative context of modern digital culture. The communicative component of the visual narrative is characterized by a dominant orientation towards the Other, which, as a consequence, provokes simulation and loss of the author's position. Overcoming the limitations of the visual narrative, which is carried out within the framework of 'seen' and 'shown,' is possible under the condition of reflection of those discursive practices through which the modern socio-cultural space functions. A creative sense formation is also possible while narrating about personal life.
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