Abstract
In a highly competitive market, such as that of pharmacies in Romania, the elements of visual identity help to seduce consumers, to recognize the brand of a pharmacy, making it easier to recognize and more familiar to a consumer. The paper aims to identify the main elements of visual identity used in the Romanian pharmaceutical market and to determine the opinions, attitudes, and perceptions of consumers regarding these elements. For this purpose, an exploratory analysis was performed combined with quantitative market research.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have