Abstract
In a highly competitive market such as wine, implementing quality strategies is necessary to succeed. Consumers are increasingly knowledgeable and demanding. The paper aims to identify the primary quality strategies used in the wine market in Romania and to determine the opinions, attitudes, and perceptions of consumers regarding it. For this purpose, an exploratory analysis combined with quantitative market research was carried out.
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Schedule a callMore From: Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences
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