Abstract
Despite its well-known potential for applied use in organizations, social network analysis seems to fail relevant business analytical requirements in the areas of organizational change and software usability for non-expert users like managers and consultants. This position paper takes on this challenge by outlining a strategy of user-driven software development which aims to shift analytical procedures from the numerical to the visual realm. As network dynamics can be visualized using various methods, a comparative analysis of their respective strengths and weaknesses lays the basis for the suggested integration of additional visual methods into network exploration and interpretation procedures.
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